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Breast Cancer Rehabilitation Center Business Plan

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Executive Summary

The Houston Memorial Breast cancer Rehabilitation Centre marks an organisation that exhibits an aid related institution with the core fundamental principle of providing services to needy breast cancer patients. Globally, high rates of immediate deaths accompany most breast cancer patients due to lack of healthy implementation of the remedy-related programs resulting from inadequacy in the financial stabilities. The entire foundational principles of this organisation maximise the utility of this particular problem. High levels of poverty dictate the diverse atmosphere of breast cancer build challenges. About this principle, the organisation aims to eradicate the whole phenomenon by seeking to offer constant help towards eliminating poverty in the entire healing world of breast cancer. Free delivery of services constitutes the whole scope of this organisation; that is, all the available programs offered by the centre runs along a channel of free charges. However, the act of free delivery stimulates that the organisation requires a stable financial dimension. Concerning this dilemma, the organisation depends on fundraisers and donations from the community in collaboration with other organisations. The analysis documented below describes the effective business plan, which entails the higher levels of efficiency at a substantially high degree of accuracy depicted by the overall functions of the organisation.

Breast Cancer Rehabilitation Center Business Plan

The fundamental core dimensions explored through the business plan constitutes the following levels;

  • Organisation Description 
  • Product and Services
  • Marketing Plans
  • Operational plans
  • Management and Organisation procedures
  • Financial Plans

Diverse organisations operate under constraints of descriptions; that is, the content of the reports dictates the core foundational principles. Similarly, Houston Memorial Breast cancer Rehabilitation Centre also exhibits a reliable definition. The organisational description analysis starts with the statement of the background information. The informational dimensions towards the preface chapter of the organisation directly show a direct mental understanding of the realistic centre factor. Extra information also lies under the scope of the description. The long term achievements of any organisation recur along with the power and authenticity of the objectives. The objectives of the organisation accumulate significantly under the substantial interpretations in the course of the entire document.

Additionally, the integrity and efficiency of any existing organisation are directly proportional to the formulated principles towards the implementation of the core values. Concerning this factor, an overview of the fundamental core values employed in this organisation incorporates under the analysis of the plan. Vision and mission dictation in an organisation stimulates a constant flow of professionalism; therefore, under the activation of this factor, a formulation of this centre’s vision and mission statement also stimulates appropriately. Outputs of an organisation entirely direct the operations and procedural activities towards utility maximisation. In this organisation, products and services offered also lie under the core foundational objective: offering free services and products to breast cancer patients. For example, radiography and chemotherapy machines and other related breast cancer treatment apparatus institute the complete evaluation of the great products that compose the organisation functioning programs.

The entire atmosphere of any organisation towards implementation of the fundamental core objectives lies under marketing channels. Free service delivery towards breast cancer patients constitutes the primary objective of the Houston Memorial Breast cancer Rehabilitation Centre. As a result of natural, unavoidable circumstances, most organisations face a significant challenge towards their efficiency, which depreciates their satisfaction standards. However, the most favourable remedy towards this challenge rings around the factor of marketing. Various marketing strategies define the centres’ schemes. The target population of this organisation refers to needy breast cancer patients.

Moreover, these patients occupy different geographical positions. The other locations initiate diverge barriers towards the efficiency of these organisations. Therefore, various procedures, for example, the use of the media and public awareness programs, directly illustrate the entire organisation’s maximisation levels.

Financial angles dictate the entire operational procedure of any particular organisation. A high percentage of the daily activities offered by any specific organisation requires finances to complement satisfactory levels. In Houston, various policies and principles apply in the critical evaluation towards maintaining integrity towards the financial operations. The money related viewpoint is the last part of the rundown, and his segment features the required supports that will enable the business to work and satisfy its destinations. Financing will do accessible to the Houston Memorial Breast cancer Rehabilitation Center through; Awards, Raising support occasions, Gifts from the network and Subsidising from the directorate. The Houston Memorial Breast cancer Rehabilitation Center will give a projection of the business accounts since it is a non-benefit startup association. We know that the association needs to conform to some legitimate necessities to start working in the network. This procedure guarantees that the Houston Memorial Breast cancer Rehabilitation Center doesn’t negate the law as it will discolour the association’s picture out in the open. The association will be most part on the fundamental beliefs, which incorporate; Respectability, Responsibility, Greatness Empathy.

Numerous viewpoints permit the Houston Memorial Breast cancer Rehabilitation Center to work dependent on the requirements of the network and the recipients of the free-care program. The qualification authority will improve the capacity of the association in accomplishing these fundamental beliefs. Besides, the basic ideas are the main thrust for quality consideration in the association. Working while at the same time considering these guiding principles will enable the association to accomplish two its long haul and transient targets. The capacity to work inside these codes of morals will cause the initiative to change to its best. The board will be satisfied, and the association would understand the monetary profit. The Houston Memorial Breast cancer Rehabilitation Center will help the network, and thus, the help of the network would assume a critical job in gathering pledges occasions. non-benefit associations depend on philanthropy establishments, which implies the Houston Memorial Breast cancer Rehabilitation Center will run absolutely on gifts and subsidising. Thus, patients who are recipients of the free-care program will get treatment for nothing. That is the idea driving the foundation of the Houston Memorial Breast cancer Rehabilitation Center. Looking for extra monetary help will likewise enable the association to keep away from money related holes and advance the event of potential excess—consequently, hierarchical aid execution in different segments, including the general expense.

The importance of What Inspired Me 

As I worked in the Oil and Gas industry, I’ve had the chance to run over some astonishing customers with astounding stories. Most organisations in this industry have a long history of adding to the network by shared in pledge drives or supporting charitable associations to give back. On one of my numerous visits on an oil stage, I was acquainted with Clint Midgett, a nondescript building, who welcomed me to go to one of his occasions supported at the time by Noble Energy in Houston. Luckily for them, Rachel lived only ten minutes from MD Anderson in Houston, the World’s first Inflammatory cancer facility. In his better half, Rachel was determined to have Stage IV bosom disease at age 37 more than ten years back and was told she would have two years to live. 

From the day she was analysed, Rachel chose to take the couple of years she had left and take an interest in the same number of malignant growth occasions as she could to meet individuals on a similar adventure. On one of her outings, Rachel met another patient who was communicating her worries about a cabin in Houston since there was a deficiency of inn accessibility because of Houston facilitating a not insignificant rundown of occasions from the rodeo to sports games, shows, restorative and oil and gas gatherings, celebrations and some more. 

During another malignancy occasion, Rachel met Laurie Earls, a disease understanding from Sacramento, CA, remaining at an inn in Houston, TX, with her parental figure and sister while getting disease medications. Numerous malignancy patients like Laurie travel to Houston from all around the nation and globally to get the best disease care. Upon appearance, they understand that there are constrained lodging openings other than Airbnb and costly lodgings that cost $100 every night or more. Those accounts contacted Rachel so much when she understood that it was far more straightforward for her to get her treatment. It contrasted with most who needed to travel and pay for transportations and hotel bookings. 

She and her significant other Clint chose to buy an apartment suite a mile away from MD Anderson exclusively for away malignancy patients to live in. Patients were taken into account as long as a quarter of a year complimentary to concentrate on their malignant growth treatment straightforward. Clint Midgett stated, “She understood there are individuals who are not in clinical preliminaries and not taking an interest in research that eventually could prompt a fix since they can’t bear to be here.” Thus, Suites of Hope was begun in 2011. 

Since Texas is known for its open-air exercises and shooting occasions, Clint and his companion, Nathan Bane, began a pledge drive called Pink Pigeons, games shooting rivalry, to fund-raise for the townhouse and other bosom malignant growth programs separated from different gifts. The Pink Pigeons skeet shooting rivalry brought $115,000 up in only three brief years. 

In April 2013, Toni Thurlo, a multi-year old from Kansas City, Missouri, was determined to have provocative bosom malignant growth. She remained in Rachel’s apartment suite while she experienced her malignant growth treatment at MD Anderson in Houston. “I had no clue where I would live. I just realised I should have been here at MD Anderson to get the ideal treatment to battle this overwhelming ailment,” Thurlo expressed. Rachel’s mom Faye Brown clarifies, “When you go there to remain, there’s beginning and end. You don’t need to bring anything other than your garments and nourishment.” 

Four years after Rachel Midgett’s finding, she capitulated to the disorder. “It’s simply astonishing that this lady has done this for different patients. She had such a great amount to give individuals,” referenced Toni Thurlo. Her mom, Faye Brown, said her little girl would be missed; however, she immovably accepts she will be recollected, which is significant. 

Organisation Description

The Houston Memorial Breast cancer Rehabilitation Center will be a non-profit organisation that will enhance post- and pre-breast cancer therapy for patients. Many breast cancer patients have been disadvantaged by the costs incurred during treatment. The Houston Memorial Breast cancer Rehabilitation Center will be located in Midtown Houston along Elgin Street. This facility will play a significant role in providing cost-free therapy to breast cancer patients in Houston. Furthermore, it assists in boosting the economy of the state through employment creation that will be available from the construction of the centre to the running of the centre.

Mission statement At the Houston Memorial Breast cancer Rehabilitation Center, our mission is to deliver effective and high-quality treatment at the best of our knowledge to enhance the health of the community.

  • Vision 

Our vision at the Houston Memorial Breast cancer Rehabilitation Center is to have a place where the employees and the patients can have a conducive environment to relate. 

  • Core Values 

Integrity, Accountability, Excellence, and Compassion

  • Guiding Philosophy 

We at the Houston Memorial Breast cancer Rehabilitation Center pride ourselves on being different from other breast cancer treatment centres. Hence the guiding philosophy is being different and transformational in service.

Business Objective

All the above philosophies will act as the driving force to the organisation, and the first aspect is the ability to offer high-quality treatment that is effective. Since this institution will be a non-profit centre, most individuals will quickly think that the services will be inadequate and ineffective. We assure you that the main aim of this project is the delivery of quality care. In addition to that, the enhancement of services to include effective treatment of patients. The organisation’s vision will consist of the ability to have a place that both the employees and the patients can have a constructive relationship. In most instances, a good relationship that majorly dwells on communication assists in enhancing health care for patients. This is the case with the organisation’s vision that aims to improve both the patient and employees better by providing a conducive environment. Integrity is an aspect that the Houston Memorial Breast cancer Rehabilitation Center will majorly be based on. Hence, in this case, being honest will be our main priority both to the patient and to the public. This aspect of integrity will be enhanced with accountability since we will be accountable for every action taken by the organisation towards the community.

Additionally, the management will be responsible for funding available to the Houston Memorial Breast cancer Rehabilitation Center. Excellence is an aspect of delivering quality care, while compassion attributes to the care for patients that the Houston Memorial Breast cancer Rehabilitation Center will accommodate. This is an overview of the business objectives of the Houston Memorial Breast cancer Rehabilitation Center, and it outlines the philosophy that will act as our driving force (Schimmel, 2013).

The concept behind this establishment is to allow every individual to have an equal chance of surviving breast cancer through treatment by alleviating some miscellaneous lodging costs. The main aim thus has to be the provision of cost-free breast cancer treatment patients. However, any needy personnel is a beneficiary of the entire program regardless of their status provided that they satisfy the fundamental rules and procedures of the administrative jurisdictions. So, in this case, while high income earning individuals can be treated by private breast cancer centres and middle-income earning individuals have the government-funded centres at their disposal. Low income earning individuals can have the ability to enrol in a program that will allow them to benefit from free treatment, thus allowing parity in society. 

Breast cancer is an illness that involves the unusual growth of cells with the ability to either spread to other parts of the human body. The ability to detect breast cancer and treat it sometimes requires special equipment that is very expensive. Hence, individuals miss out on the ability to get treated simply due to their inability to pay for the service. Non-profit institutions do not major in profit from service but are interested in offering assistance with no pay. Hence, in this case, the Houston Memorial Breast cancer Rehabilitation Center has the primary objective of providing free treatment to patients who will benefit from the programs offered. The centre will offer services that range from products to be consumed by patients to indoor and outdoor patient service. This aspect will allow the Houston Memorial Breast cancer Rehabilitation Center to have better chances of helping individuals diagnosed with breast cancer.

Organisation Operations

The Houston Memorial Breast cancer Rehabilitation Center’s main aim is to allow quality and accessible breast cancer treatment to be available to the people coming to Houston. Therefore, lessening the cost incurred for people travelling to receive treatment. This aspect may not happen all at once, but we aim to achieve this slowly. Breast cancer treatment will be free, which implies that the organisation will majorly rely on funding, donations, and well wishes to operate. The organisation aims to relieve breast cancer patients from the burden of financing the treatment process and allowing them to focus more on their health. In 2018 about 1,735,350 breast cancer cases were diagnosed in the United States, and out of this value, approximately 609,640 individuals died. There is still a more significant percentage of deaths caused by breast cancer. This aspect is mainly due to the fatality of the disease and the inability to finance the treatment. The Houston Memorial Breast cancer Rehabilitation Center aims to reduce the national breast cancer deaths to a significant amount starting with Houston, Texas.

Another aspect that aims to benefit the community is establishing multiple employment opportunities from the subordinate workers to the senior-most employment rank. Qualified individuals from the community will fill these vacancies to enhance the employment levels around the area. Since the Houston Memorial Breast cancer Rehabilitation Center is a startup organisation, the number of employees is projected to be more than 50 but less than 100 for the starting year. However, this number is expected to increase since the organisation will be a long-term residential treatment facility. This aspect implies that the Houston Memorial Breast cancer Rehabilitation Center aims to treat breast cancer patients for free for a very long time (Ward, 2017).

The main target population for this project will be the breast cancer patients that are in Houston. Since the problem at first was that breast cancer patients were going out of state to receive medication, and at the time, the funding isn’t enough for accommodation. The Houston Memorial Breast cancer Rehabilitation Center aims to relieve most of them of this burden and offer an alternative treatment centre closer to their residence. Thus, in this case, most of them can make regular trips to the facility, which will be cost-effective for them. Breast cancer patients will mainly rely on the programs available at the Houston Memorial Breast cancer Rehabilitation Center since it will act as an addition to the non-profit organisations that already exist. Individuals diagnosed with breast cancer have a lot to deal with. First, there is the aspect of treatment which may be costly, then there is the aspect of fatality of breast cancer, and finally, there is the aspect of death. The Houston Memorial Breast cancer Rehabilitation Center aims to relieve some of the patients from these aspects and have a peaceful treatment process. The provision of a treatment and rehabilitation facility will enable breast cancer patients from within to access the centre’s services.

Competitive Advantage

The Houston Memorial Breast cancer Rehabilitation Center will be established in a region with few non-profit medical institutions. Additionally, there are breast cancer treatment centres that charge patients for the services. In this case, the Houston Memorial Breast cancer Rehabilitation Center will create a new environment for breast cancer treatment that will be free for the individuals around. In addition to that, there will also be employment opportunities for the people everywhere and finally. There are social amenities such as roads, electricity, and water to make the centre a success. The simple fact that the centre will benefit the community makes it easy to achieve success. Open roads will allow access to the centre to individuals from distant regions. For example, breast cancer patients from Brookside Village can access the facility. The existence of medical centres that charge for the treatment of chancer makes their services limited to individuals who have a steady income that can assist in financing their treatment. Hence, in this case, individuals who have little or no income have a hard time investing in their treatment. Even if insurance does cover their treatment, they do not have enough money for accommodation. This aspect will change with the Houston Memorial Breast cancer Rehabilitation Center as the organisation aims to relieve some of the breast cancer patients’ financial burden. Hence, allow them to focus more on the aspect of treatment. Having a free treatment policy for individuals who cannot afford basic procedures is the first and foremost aspect that will allow more people to enrol in the programs. Secondly, having adequate infrastructure will enable the centre to progress if opened, and this will also make the centre a success. Finally, the availability of more private and government-funded breast cancer treatment centres implies that individuals with low and no income cannot access treatment. Thus, this aspect will make the centre much valuable for the community and success.

An additional competitive advantage would be the increase in population that would allow more individuals to reside in one state. The downside to this is that the increase in population implies that more individuals can easily contract breast cancer. The most common way would the factor of ageing. This may be bad news to the people. Still, the Houston Memorial Breast cancer Rehabilitation Center aims to sensitise people to the different ways in which they can avoid breast cancer. The organisation is expected to form partnerships with schools and other educational institutions to educate the community on various aspects of breast cancer and its prevention. Individuals who do not qualify for the program will have the chance of being involved with the organisation through community engagement activities that will sensitise them on what to do and what not to do. Essentially the Houston Memorial Breast cancer Rehabilitation Center will not just be a non-profit breast cancer treatment facility. But also a sensitisation organisation that will use different platforms to educate the public. Being distinct from other non-profit institutions will give the Houston Memorial Breast cancer Rehabilitation Center a competitive advantage. 

Organisation Location

The Houston Memorial Breast cancer Rehabilitation Center is set to be established in Houston, Texas, a state with a population of 2.3 million individuals, and out of that population. A reasonably significant population is diagnosed with breast cancer every year. This number is expected to increase since, by 2020, the number of people in Houston, Texas is expected to increase to 2.5 million, and by 2030, the population will be at 2.8 million. To some businesses, this may be an increase in consumer rates. But to the Houston Memorial Breast cancer Rehabilitation Center, we predict that the breast cancer diagnosis will increase relative to the population increase, hence setting camp in Houston, Texas. The facility will be located in Houston city and, more precise, in Midtown along Elgin Street. This location element will make the centre the only breast cancer treatment organisation available in Midtown since the other centres available in the area include, san Jose clinic, St. Theresa outpatient wound, and Mosaic Dermatology Houston. The Houston Memorial Breast cancer Rehabilitation Center will be the only non-profit breast cancer rehabilitation centre available in Midtown Houston. This location is perfect for the centre since there are available resources such as open reads that will allow accessibility of the centre, which is an essential aspect. Additionally, the unavailability of other non-profit centres within the area makes the centre perfect for its positioning. Finally, Midtown is the ideal location that links the north and the south, thus making the centre accessible to individuals in the north and individuals in the city.  

architectural design

Figure 1.0 Proposed architectural design of the organization building

The centre is a non-profit institution. Hence, in this case, the startup cost will purely come from donations and beneficiary funding. If the facility is to be opened, the first order of business would be to announce to the community the construction of a centre that would benefit them. Additionally, advertise in advance the positions that are to be filled. This ensures that upon completing the centre, the Houston Memorial Breast cancer Rehabilitation Center can begin its activities immediately. Since it is a startup centre, the Houston Memorial Breast cancer Rehabilitation Center will work with other organizations to improve the chances of serving the population. Thus, work in the best interest of the community. Another important aspect is that only the individuals who need treatment but cannot afford it will be the program’s beneficiaries. Every individual has to know the course of this institution and know the importance of what the Houston Memorial Breast cancer Rehabilitation Center is set out to do. Having a close relationship with the community will enhance the chances of the centre being impactful. So far, we have set camps in multiple places in Houston that offer advice on medical conditions involving breast cancer.

Additionally, we will provide brochures that provide details of the upcoming centre after giving adequate information to the public and allowing them to participate in the fundraising process. The next aspect would be to acquire the proper documentation that will enable the government to permit the business to be in full service after completion of the construction.

The centre’s startup is among the essential aspects of the process since gaining enough support, and correct documentation will allow the Houston Memorial Breast cancer Rehabilitation Center to treat breast cancer patients through its programs. Furthermore, just like any other organization, the Houston Memorial Breast cancer Rehabilitation Center has to have a leadership aspect. This aspect will be made possible through the vacancies set to be filled by qualified professionals. To provide quality and effective service, a set of standards need to be fixed, and since it is a startup company, the national standards will be adhered to. Additionally, qualified professional conduct will be in place as talented individuals will be oriented for different employment positions. The Houston Memorial Breast cancer Rehabilitation Center will offer advanced services that will transform the health conditions of individuals who reside in Houston and other catchment areas.

Moreover, breast cancer patients will have a positive impact on the establishment of the centre. The setting up of the institution will thus be made possible through funding, which will assist the Houston Memorial Breast cancer Rehabilitation Center in achieving its objectives. The objectives range from providing enhanced medical treatment to effectively allowing low-income breast cancer patients to receive free treatment.

 Product and Service

The Houston Memorial Breast cancer Rehabilitation Center will offer cost-free breast cancer treatment to patients that have been diagnosed with breast cancer. This activity will be made possible through thorough partnerships that include Schools, Banks, The Government, UNICEF, other hospitals, and The Bill and Melinda Gates Foundation. This partnership will allow the Houston Memorial Breast cancer Rehabilitation Center to achieve maximum support that will enable us to initiate our prime program. Funding breast cancer patients will be a tedious process that will involve applications from various patients in Houston. Application forms will be provided to institutions such as schools and government agencies to allow more individuals to apply for the project. Banks and other financial institutions (insurance companies) will assist in retaining funds for operation and enable the memorial Houston Breast cancer Rehabilitation Center to assess the financial status of potential candidates for the program. Insurance is an essential aspect, and the Houston Memorial Breast cancer Rehabilitation Center will have to consider numerous non-profit insurance covers. They may range from general liability insurance to property insurance. Since the centre will be a non-profit organization, we would like to have every piece of equipment in the institution covered by insurance. In case of any damage, instead of requesting additional funding, the insurance company can step in and cover the damages (Ibrisevic, 2017).    

Individuals qualified to apply include; 

  • Texas State Residents 
  • Low-income individuals cannot afford both private and public care.
  • Breast cancer patients 

The Free Care Program

The above specification will allow individuals who fall under the categories to acquire the services offered in the programs since the Houston Memorial Breast cancer Rehabilitation Center will be a startup organization. The plan will have to start on a small scale. As the organization picks up momentum, the level of service will increase. Thus, in time, more individuals will be able to qualify for the programs. These programs will be analyzed and oriented according to the level of need that a patient has. Among the essential aspect that will be examined will be the financial status of the applicant. Some individuals may have a steady income, but due to other bills, not be able to afford a government-funded public healthcare institution. Such individuals are also going to be granted service by the Houston Memorial Breast cancer Rehabilitation Center. In addition to that, individuals from low-income families will also be given, and finally, fatal breast cancer types and stages will be looked at more keenly. 

The programs offered will also be linked with medical records from other hospitals and medical institutions. For instance, we have to assert that the breast cancer patient has a breast cancer problem before they are shortlisted into the program. This allows individuals who will then need to receive the service and not individuals who suffer from other sicknesses apart from breast cancer. The cooperation with other medical institutions will allow Houston Memorial Breast cancer Rehabilitation Center to obtain accurate medical records of patients who applied for the free care program. Furthermore, the partnership will enable the Houston memorial Breast cancer Rehabilitation Center to have a different opinion on the professionals employed at the centre.  

 The link with institutions such as schools is beneficial since the Houston Memorial Breast cancer Rehabilitation Center aims to work with unprivileged students. The free care program will be among the primary services that will allow the centre to choose patients that qualify for treatment. The program will be the only existing program since the centre will be new. However, as the organization advances, we aim to implement various programs to treat breast cancer patients.

Treatment Services

Treatment services such as;

  • Chemotherapy will be available to assist in killing cancerous breast cells. 
  • Radiation therapy will also be provided to kill malignant cells in patients. 
  • Hormone therapy is another possible treatment that will support the body to interrupt the multiplication of cancerous breast cells. 
  • Immunotherapy is also another medication that will increase the immune system, thus encouraging the body to fight breast cancer. 
  • A stem cell transplant is a therapy plan that will also be used to kill breast cancer cells. 

Finally, medical practitioners will also use multiple therapies to assist in the effective treatment of breast cancer. Breast cancer is a broad term that includes various illnesses ranging from leukaemia to breast cancer. The Houston Memorial Breast cancer Rehabilitation Center will treat all the breast cancer categories available since the physicians will have the required knowledge to work with breast cancer patients. The institution will have advanced technologies that will assist in fighting breast cancer, and finally, our patients will receive comprehensive and individual treatment plans from the experts. All the diagnoses and supportive treatment will be delivered in one building since all the Houston Memorial Breast cancer Rehabilitation Center members will work under one roof. In this case, patients will not need to navigate various facilities to find a particular care section. The service language will shift to accommodate the patient available. For instance, there will be a different communication between old and young individuals instead of youths enrolled in the free care program (breast cancer centre, 2019).

There will be a custom dietary option for patients. Hence, the provision of healthy meals will also assist in their treatment plans. In addition to that, there will also be an unlimited visiting hour for patients enrolled in the free care program. The treatment services will also include inpatient and outpatient services where breast cancer patients with critical conditions can be admitted. While, on the other hand, breast cancer patients who are relatively performing well in health can make regular visits from home. The medical team of experts will handle all issues conserving breast cancer patients shortlisted for the free-care program. This aspect will allow a better treatment process for the patients. Moreover, enable the memorial Houston Breast cancer Rehabilitation Center to achieve its primary objective of providing free care for breast cancer patients. 

Since all breast cancer treatments will be done in the Houston Memorial Breast cancer Rehabilitation Center, then the facilities available have to be advanced and able to fight breast cancer. One of the leading pieces of equipment that has to be known is the Medical Linear Accelerator (LINAC), a device used for beam radiation treatment for patients. With this equipment, breast cancer treatment will be advanced since patients will have breast cancer cells killed, and yet at the same time, detection of tumours will be easy. Advanced care will thus be offered to patients who will be enrolled in the free care program. The patients’ medical records will also be kept safe in the institution to allow further review of the progress by professionals for analysis and other treatment. The centre will also conduct numerous campaigns to assist in treating breast cancer, like setting up regular camps to help the community get minimal treatment options.

Medical Linear Accelerator

Figure 1.0 an image of a Medical Linear Accelerator (LINAC)

Product provision

An additional aspect that has to be looked into is the products provided to breast cancer patients. The products will include medication and other items to assist in treating breast cancer for patients who will be leaving the centre to stay at home. During the drives, some of the vital products will also be handed to the community. Thus, assist in their fight with the disease. The Houston Memorial Breast cancer Rehabilitation Center will additionally work closely with universities to help them in medical research. Therefore, lead to substantial outcomes in the statistical breast cancer analysis. Understanding the data involved with breast cancer will thus facilitate the Houston Memorial Breast cancer Rehabilitation Center to enhance their level of care based on their knowledge. For instance, a statistical analysis shows that Texas was amongst the most populated states with breast cancer patients, 116,200 to be exact in 2017, and this number is increasing relative to the population. Hence, in this case, the Houston Memorial Breast cancer Rehabilitation Center has to equipped with enough equipment to assist other breast cancer medical centres in fighting breast cancer.

After treatment, we will record different individuals as beneficiaries of their free care program and use the progress to show the community the outcomes of their services. This aspect will also come in handy while trying to ask for additional funds. The Houston Memorial Breast cancer Rehabilitation Center will benefit the community by providing alternative means to solve problems brought about by breast cancer. Moreover, allow beneficiaries to the free care program to focus on other issues. For instance, if students get the chance to benefit from the free-care program, they will focus more on their studies. Thus, impacting the education levels of the state positively. Additionally, if a middle-income individual becomes a beneficiary to the program, they will allocate financial resources to other equally important activities, including school fees and residential bills. Hence, boosting the economy of the state.  

Breast cancer cases

Figure 1.0 Breast cancer cases in 2017 data by states. Texas was among the Highest

These benefits aim to promote Huston Texas’s health by assisting breast cancer patients with the inability to cater to their treatment needs. The community will benefit from the opportunity to have breast cancer treatment for free, and this will allow them to focus more on other important issues. Breast cancer prevention is another campaign strategy that the Houston Memorial Breast cancer Rehabilitation Center apply to sensitize the community to reduce their chances of contracting breast cancer. Activities such as smoking, heavy alcohol consumption, excessive body weight, poor nutrition, and physical inactivity will lead to a person diagnosed with breast cancer even though other causes are unpreventable, like age. Breast cancer is still an illness that can be prevented. Among the various activities and services of the Houston Memorial Breast cancer Rehabilitation Center will include a campaign to prevent breast cancer (breast cancer, 2017).

The final aspect under the treatment of breast cancer will be the provision of group therapy because breast cancer doesn’t just affect the physical health but the mental capacity of an individual. Most people believe that after being diagnosed with breast cancer, the end of it all forgetting that breast cancer can be cured to some extent. The Houston Memorial Breast cancer Rehabilitation Center will also offer group therapy and support for patients. Furthermore, give them advice on how it is possible to live a healthy everyday life even after being diagnosed with breast cancer. The services are to allow the community to feel at ease with the existence of the Houston Memorial Breast cancer Rehabilitation Center. These benefits will enable the centre to seek more funding to enhance its services and expand its reach to accommodate more breast cancer patient treatment beneficiaries. Additional funding also will imply an advanced equipment supply, and this will improve breast cancer treatment. The primary objective of the Houston Memorial Breast cancer Rehabilitation Center will be to offer efficient and quality treatment. This aspect of quality and efficient treatment will be made possible by employing qualified staff, adequate funding, and accurate program evaluation. It would be unfair to enrol a patient with the ability to pay for their treatment and leave outpatients eligible for the free care program. Accountability and integrity will play a significant role in ensuring that a just and fair process is applied when selecting individuals for the free care program. Additionally, individuals will know the requirements needed, thus making the process very easy for them.

Marketing Plan

Market Trend

Breast cancer is among the leading causes of death in America. Thus, in this case, breast cancer is defined as an illness that causes unusual division and growth of cells allowing them to invade other parts of the body. There are over 100 various types of breast cancer; however, according to the national breast cancer institute (NCI), Colon, Prostate, Breast, Lung, and pancreatic breast cancer are among the leading types of breast cancer by annual death. As explained earlier, the population in Houston is about 2.3 million, yet projections show that this number is expected to increase to 2.8 million by 2030. This increase puts more people at risk of contracting breast cancer, and it includes ageing, smoking, alcohol consumption, malnutrition, and finally, other lifestyle-related factors. However, most do not realize other factors leading to breast cancer, and they include the handling of radioactive materials and environmental exposure. The Houston Memorial Breast cancer Rehabilitation Center will perfectly be equipped to handle these significant incidences.

The Huston population is at risk of contracting breast cancer since 13.6% of the female population in Texas smokes while 17. 8% of the male population in Texas smokes. Thus, resulting in a combined percentage of 15. 7% of the entire population smoking. On the other hand, out of every 100,000 people in Texas, about 180 individuals die of breast cancer annually, which implies that the population in Houston suffers the same predicament.

Additionally, the population in Texas consumes alcohol in large amounts, thus boosting the risk factor of contracting breast cancer. The establishment of the Houston Memorial Breast cancer Rehabilitation Center is aimed at targeting the breast cancer population in Texas. Most precisely, Houston is the city where the centre is to be established (americashealthrankings, 2018).  

The trend, in this case, is that with an expected increase in population, more complications are expected to arise resulting from breast cancer causes such as alcohol consumption and smoking. The population is likely to increase smoking and alcohol consumption. Furthermore, the ageing population in Houston, Texas, is expected to go up. This is the target population since they are the individuals at threat of being diagnosed with breast cancer with the main aim of reducing breast cancer-related deaths.

However, not just the breast cancer population is the target population. The population is then singled out to develop individuals without the ability to cater to their financial needs and thus unable to pay for their medical treatment. Since the Houston Memorial Breast cancer Rehabilitation Center will be a non-profit institution, individuals with the ability to care for their health will not qualify for the free care program. Selecting individuals who need treatment but cannot afford to finance it will be the central aspect of the program. Additionally, the beneficiaries of the free care program will have to be residents of Texas state. The project aims to reduce the number of individuals that leave the state to seek medical care in other states.  

The Houston Memorial Breast cancer Rehabilitation Center is expected to expand to accommodate its growing needs and fulfil its public objectives. Offering advanced and cost-free medical treatment to breast cancer patients will be a process that will need maximum accountability and credibility. Thus, showing the community that the non-profit organization is working towards a common goal will assist in donations to this course.

The same public is also expected to be among the primary sources of donations that will assist in keeping the institution operating. The target population will be the group to benefit from the program, thus beneficiaries, and in addition to that, they will be members of the surrounding community. This will be one aspect that will work majorly in our favour. The community will donate, knowing they will be assisting an individual that resides around Texas.

SWOT Analysis

Since the Houston Memorial Breast cancer Rehabilitation Center will be a new centre, it will be in its initial stages of formation. The market analysis is based on the projection of how the business will perform once it is fully operational.  

SWOT Analysis

Strengths Great leadership is an expected strength to the organisation since we look forward to orienting qualified personnel. Thus, assist in achieving the mission of the Houston Memorial Breast cancer Rehabilitation Center, which is the provision of quality and effective treatment to beneficiaries. Qualified leadership professionals will assist in coordinating the staff and allowing each one to deliver their best towards the organisation’s objective. It is expected that the Houston Memorial Breast cancer Rehabilitation Center will have the assistance of other medical institutions in examining the individuals who will assist in running the organisation. For instance, the Houston Memorial Breast cancer Rehabilitation Center director will be filled by an individual who has done this role before in a different organisation with a good result in leadership. 

Quality service is another strength that will assist the organisation appeal to many individuals who may seek favour and offer financial support. This aspect will review the Houston Memorial Breast cancer Rehabilitation Center to improve during operation and thus allow more individuals to seek medical treatment with us. More individuals seeking treatment will imply that the Houston Memorial Breast cancer Rehabilitation Center can quickly seek additional funding. Hence, accommodate the growing treatment needs of the target population and the beneficiaries.  

Strategic location is another aspect that may as well work in our favour. The Houston Memorial Breast cancer Rehabilitation Center will be established in Midtown. There will be no other non-profit breast cancer organisation in the area, which would be the perfect way to gain easy access.  

  • Weakness 

Effective management of funds will be a significant weakness for the organisation, and there is one reason for this aspect. Such a large-scale operation will require large amounts of funding. Thus, making it difficult for the Houston Memorial Breast cancer Rehabilitation Center to handle the resources at its disposal and use it to actualise its objectives. 

The accounting department may be filled with qualified personnel. However, the ability of the department to manage the available funding to assist in managing the business may be the major weakness for the Houston Memorial Breast cancer Rehabilitation Center

  • Opportunities 

Community support is the first strength that will work in favour of Houston Memorial Breast cancer Rehabilitation Center. This is because the community wants to change, and change, in this case, will come in the form of free care for breast cancer patients. Numerous families in Texas have to battle breast cancer, spending a lot of time and money on medication and treatment. A non-profit organisation that will have the ability to provide free care to beneficiaries will make the community provide support to the operations of the Houston Memorial Breast cancer Rehabilitation Center. The community support will also come in donations and funding that will play a significant role in keeping the Houston Memorial Breast cancer Rehabilitation Center in operation. Today the social media is playing a vital role in mobilising support for a course. Thus, in this case, the organisation may also receive online support for their system and reach a wider population. Therefore, influencing funding from individuals outside the state and even outside the country.

Technological advancement is another opportunity that will improve the level of care offered by the Houston Memorial Breast cancer Rehabilitation Center. Better machines and equipment will be in place to provide advanced and quality care to the beneficiaries of the free-care program. Advanced technology will play an essential role in allowing the staff to perform better and provide better and quality services not just to the beneficiaries but also towards the organisation’s maintenance. The Houston Memorial Breast cancer Rehabilitation Center is expected to be a long-term residential centre attributed to the advanced technology expected to be applied. 

  • Threats 

A poor economy is an aspect that threatens the very existence of non-profit organisations. The Houston Memorial Breast cancer Rehabilitation Center will rely majorly on donations and financial assistance. With the ever-rising economy of the country, there will be little chance to convince individuals to donate and request funding for the centre’s operations. Hence, a rise in the economy will leave very little to the disposal of the organisation.  

Competition is an aspect that may affect the funding of the Houston Memorial Breast cancer Rehabilitation Center negatively. Competition may lead to tainting the organisation’s image as the potential population may compare the services offered in other breast cancer medical centres to the one applied in the Houston Memorial Breast cancer Rehabilitation Center. 

SWOT Matrix

SWOT Matrix

Strengths and opportunities This aspect will analyse how we can use the power to achieve options. In this case, the organisation will use excellent leadership and quality service to obtain the community’s support. Furthermore, work hard to achieve the best technology that will assist in fighting breast cancer. The Houston Memorial Breast cancer Rehabilitation Center can thus apply its strengths to meet the projected opportunities. Failure to use the powers effectively may lead to the centre missing out on the anticipated opportunities.

  • Strength and Threats 

Application of the strengths to overcome the threats is an aspect that the organisation has to consider. In this case, the Houston Memorial Breast cancer Rehabilitation Center will apply effective leadership and quality service to ensure that the rising level of the economy does not threaten the organisation. Additionally, quality service and strategic location have to work in our favour in competing with other breast cancer treatment centres. 

  • Weakness and opportunities  

The Houston Memorial Breast cancer Rehabilitation Center has to manage the vulnerability to meet their opportunities successfully. This aspect will be made possible with the leadership of the organisation. Quality service will also play a significant role in ensuring the weaknesses are managed and the opportunities are met.  

  • Weakness and Threats 

The Houston Memorial Breast cancer Rehabilitation Center has to apply its leadership to the task again. I am managing the weaknesses that will otherwise lead to the realisation of the threats. Hence, allowing the organisation to manage its liability and thus avoiding the imminent danger properly. Operational funding will assist the business to be the same in times of economic depression.

Key success factors and critical issues

Based on the SWOT matrix, the Houston Memorial Breast cancer Rehabilitation Center has to apply its leadership as the primary management tool. Therefore, ensure that community support comes because of effective leadership filled with the organisation’s core values. Aspects such as integrity and accountability will show the public that the Houston Memorial Breast cancer Rehabilitation Center effectively impacts the community with its operations. Effective leadership will also be applied to control the organisation, thus making the correct selection for beneficiaries of the care-free program.

Another critical success factor for the organisation will be the active contribution that will be attributed to the public appeal of the organisation. The community can see and realise that the Houston Memorial Breast cancer Rehabilitation Center is here to help solve their most pressing medical problem. Then we might find it very easy to request donations from the public. Funding of the organisation will be an essential aspect that will effectively lead to a positive impact on the operation of the Houston Memorial Breast cancer Rehabilitation Center. 

A critical aspect that has to be looked into will thus be the aspect of fund management. This is a non-profit organisation, and every fund from the donation, well wish and fundraising have to be accounted for. They will be used in enhancing the operations of the Houston Memorial Breast cancer Rehabilitation Center. Inaccurate management of funds will automatically lead to the demise of the organisation and its objectives towards its target population. It is very critical that the organisation manages the funds accurately. Thus, operations will lead to the fulfilment of the purposes of the business. The overall concept under this aspect is that with effective leadership and quality staff management, the organisation will manage its operations effectively. Thus, including the funds from donations that will assist in running the Houston Memorial Breast cancer Rehabilitation Center activities. 

Market Strategy

The primary market strategy will be to reach the target population and acquire adequate funding to assist in the operations. To make this aspect a reality, the Houston Memorial Breast cancer Rehabilitation Center will employ the SMART strategy. Thus, that will assist in making their goals specific, easily noted, measurableachievablerealistic, and finally timely. This will imply that the objective has to yield at a certain point in the process of operations.

Another marketing strategy the Houston Memorial Breast cancer Rehabilitation Center will apply is applying the seven p’s of marketing. The seven p’s will assist the Houston Memorial Breast cancer Rehabilitation Center in realising its marketing plan. Additionally, the organisation will be able to learn its marketing tactics. Hence its application will allow the target population to be satisfied with the services offered in the organisation. The evaluation of the business activity can be made possible through the seven p’s of marketing. Hence, in this case, the Houston Memorial Breast cancer Rehabilitation Center will analyse the impact of its service to the community. In turn, this analysis will help the management in knowing which direction to take moving forward. An essential aspect is that the administration must acknowledge each indicator in the seven p’s since each has a different opinion in the market. For instance, promotion is an aspect that will assist the organisation in boosting its activities in the community through sensitisation of the neighbourhood (Vliet, 2011).

  • Product is the first aspect, and, in this case, it will be the service offered by the institution, which is providing cost-free treatment to breast cancer patients. The service provided is the organisation’s primary objective in fulfilling its promise to the public, its targeted population, and the potential donors to the organisation. Future product maximisation marks the general perspective towards organisations utility. Therefore, the organisation will implement a high level of principles to maintain the future quality of the entire service.
  • The pricing aspect will be left out in this aspect as the organisation intends to provide cost-free treatment. However, a considerable population always get attracted to free opportunities regardless of the satisfaction of the described rules and regulations. The organisation will develop a particular administration department to formulate rules and procedures to be applied during patient admissions to curb this challenge.
  • Promotion is the third aspect, and, in this case, active education of the public will allow them to know of the existence of the Houston Memorial Breast cancer Rehabilitation Center. Public campaigns and rallies to be sequentially conducted by the organisation will increase the rates of promotion of the entire scope of the organisation in the mental world of the communities
  • The place is the organisation’s location, and it is meant to be strategic in allowing accessibility of the business to the target population. The geographical location of any existing organisation directly affects the general operations of that particular firm. The higher the availability of favourable conditions, the greater the rate of attraction. Therefore, a good site for community satisfaction marks the general location of the organisation.
  • People are the staff that will potentially work for the organisation, and their contribution will actively lead to the organisation’s success. Any existing organisation requires the target population for implementation. Under this organisation, formulation of high levels of human utility exhibits. For example, offering free breast cancer screening programs.
  • The process is related to how the organisation’s service will be delivered, from applying forms to selecting beneficiaries and, finally, treatment. Moreover, the fixing of departmental programs incorporates the whole organisation of the centre in the protocol dimensions.
  • Physical evidence will be the brand that the organisation will take to the public, showing proof of interaction between the two. The first twenty people will be used as evidence towards the high rates of the centre maximisation.

Operational Plan

The Houston Memorial Breast cancer Rehabilitation Center will offer services to the target population through its program. As explained in the product and service section, the free-care program is the first program for the organisation. But in the process, the Houston Memorial Breast cancer Rehabilitation Center will come up with other programs that will assist in providing services to their target population. An additional aspect that has to be factored in is that there needs to be an accurate funding source. Thus, assist the Houston Memorial Breast cancer Rehabilitation Center to conduct its objectives with ease. In this case, the target population will mainly consist of breast cancer patients with financial needs and cannot afford treatment either in private and government-funded facilities. The operations of the organisation will be necessary for the community. This aspect will be evident from the impact that is expected from the free-care program. Effective management of the operations will allow the Houston Memorial Breast cancer Rehabilitation Center to oversee all the needed aspects of the activities. The administration has to have a clear understanding of the services since the organisation will, at times, rely on its operations to seek funding sources. The operational plan thus aims to identify the aspect of the organisation practice that is important to the community, the management, and the board of directors.

It was stated in the products and service section that the Houston Memorial Breast cancer Rehabilitation Center would mainly offer treatment to financially disadvantaged breast cancer patients. Thus, in this case, institutions such as insurance companies, banks, and schools will play a vital role in enhancing the organisation’s operations. For instance, forms will be distributed across the state, primarily in schools and even in public facilities such as clinical outlets. However, most precisely, the Houston Memorial Breast cancer Rehabilitation Center will set up camps in different places and the city and the state. Thus, educating people about the benefits of applying for the program (free-care program). In turn, people will be educated and receive forms to fill out and deliver them in designated spots. This step will be to ensure that the community understands the process of services and how it begins. An analysis of the collected form will be done, and different individuals will have their financial and medical status reviewed. Then a shortlist will be made of individuals who have qualified for the program. The process will be made as simple as possible, including establishing an online platform where breast cancer patients can apply online and receive feedback via email.

slogan

Services, however, will not be appropriately delivered without a source of funds. Thus, the first step would be to acquire financial assistance to make progress substantial to the community. Once a shortlist is made, the beneficiaries will begin receiving treatment after orientation by the organisation on what to be expected in their treatment process. All patients will receive care under one roof to avoid unnecessary movements from one section to another in search of a particular department. There will be two kinds of services which include indoor and outpatient services. The treatment process continues until the patient shows positive signs of healthy recovery, after which they can be excluded from the program. The Houston Memorial Breast cancer Rehabilitation Center will mainly work with the program. However, as time goes by, other programs will also be available for the beneficiaries. The concept behind this form of service is to allow the organisation to grow first then implement new ideas. 

Maintenance of Operations

Perhaps the most complicated part of the organisational structure would be maintaining a stable operation that may range from management to services offered. Efficient and quality leadership is the most critical aspect of this section. Hence, qualified personnel will be employed to assist the business to achieve its primary objective and maintain or improve its standards. The management of the Houston Memorial Breast cancer Rehabilitation Center will be of fundamental importance to the community as their leadership will impact the programs available to the target population. 

A steady supply of donations and funding is another aspect that will keep the business’s operations maintained. The adequate supply of funds will assist the Houston Memorial Breast cancer Rehabilitation Center to have more at its disposal, contributing to a surplus. This aspect will keep the organisation’s performance better as the program assists the centre in fulfilling its primary objective. The element of funding is critical in ensuring the organisation conducts each activity as required. This means that the organisation’s leadership must fulfil the core values of being integral and accountable for every fund available. They have the duty of assisting as many beneficiaries as possible. Financing is the driving force that keeps the management in check and allows the organisation to fulfil its intended purpose. Keeping a steady flow of finance will ensure that the Houston Memorial Breast cancer Rehabilitation Center delivers on most, if not all, its guiding philosophy. On the other hand, the operations conducted by the organisation are the main reason for its existence. Hence, with no funding, there will be no operations, and with no procedures, the organisation will lose its value to the community forcing it to shut down.  

Another aspect that will assist in maintaining the operations of the business is constant engagement with the community. Like a commercial business, the company has to understand the consumer and the consumer’s needs, thus allowing the enterprise to deliver services or products that meet the consumer’s specifications. In this case, the Houston Memorial Breast cancer Rehabilitation Center will have a close relationship with the community. Thus, continually engaging with them to allow the public to air out their view on the centre’s operations. In addition to that, the institution has to provide free education and service to the public at designated dates to keep them closer to the institution’s operation. 

If the public can understand the criteria being used to select beneficiaries of the program, their trust in the activity conducted by the Houston Memorial Breast cancer Rehabilitation Center will increase. In addition to that, a good relationship with the community makes it very easy to request a donation during a charity event. Maintaining the operations is essential to the organisation since it will allow the Houston Memorial Breast cancer Rehabilitation Center to constantly deliver quality services to beneficiaries.  

Evaluation of the Impact of the Program

After some time, the program has to be evaluated to ensure that it delivers on its objectives. For instance, is the program beneficial to the community? Is it transparent and accountable? Is the program playing a positive role in treating the beneficiaries? And finally, is the program changing lives, or is it the other way around? These are the questions that the management and the leadership need to ask themselves and answers provided. If the program positively impacts, the administration has to maintain the programs and even enhance them. However, if the program yields negative results, the administration must devise a plan to defuse the situation. The management will be tasked with different duties, including the evaluation of the free-care program. In addition to that, other programs that the Houston Memorial Breast cancer Rehabilitation Center will come up with as time goes by. The board will also play a key role in analysing the program’s impact since their decision will lie with the performance of the free-care program. A successful program would mean that the community is benefiting. However, an unsuccessful program would mean that the board is wasting its funds, and the management has to come up with a different plan.

The beneficiaries will be evaluated from time to time to assess their performance during their treatment process. This will be a significant step in understanding the impact of the program on the beneficiaries. In addition to that, the Houston Memorial Breast cancer Rehabilitation Center will maintain a close relationship with the community. The people will also have a say in the operation process in the organisation, which will allow the management to assess their performance. Hence, the need to improve or maintain their current level of performance. The main aim of the free-care program is to benefit the community, which will consist of the target population. A good evaluation would allow Houston Memorial Breast cancer Rehabilitation Center to understand the full impact in public. The assessment will also focus on the legal aspect of the organisation to assess whether the Houston Memorial Breast cancer Rehabilitation Center will be operating on the right side of the law. Moreover, to gauge whether the organisation is achieving its short-term goals, the evaluation of the program would be an essential aspect for the organisation.  

The evaluation of the program available at the Houston Memorial Breast cancer Rehabilitation Center will act as an indicator. Furthermore, they show the organisation whether they fulfil their primary objective or straying from their guiding philosophy. Three main factors will assist in ensuring that the organisation is adequately evaluated. First, the beneficiaries have to be assessed. Secondly, the community has to assist in the evaluation, and finally, the staff plays a significant role in the operation of services at the Houston Memorial Breast cancer Rehabilitation Center. 

Donors and well-wishers will want to see the progress of their donations, and a positive impact will allow them to contribute even more. The Houston Memorial Breast cancer Rehabilitation Center will majorly focus on yielding positive results that the effectiveness and quality of leadership will bring about. The evaluation of the program’s impact will assist the organisation secure additional funding based on their performance. In addition to that, the organisation will be playing a significant role in boosting accountability and integrity to its operation. Any mistake uncovered after the evaluation will be subject to rectification by the management and the subordinate staff. The primary concept behind the performance assessment will encourage the organisation through its leadership to gauge its performance. Based on the feedback, there may be two options that include maintenance or improvement. Understanding the progress made by the Houston Memorial Breast cancer Rehabilitation Center will assist in encouraging creativity that will allow room for more programs to be in place. Thus, beneficial to the target population and the community at large. The leadership will play an essential role in ensuring that the organisation is on track and meeting its objectives.  

Legal Requirements for Operations

With the rise in non-profit organisations, affordable and cost-free treatments have been on the rise. And with this rise comes the aspect of requirements. The Houston Memorial Breast cancer Rehabilitation Center will be like any other organisation that will need numerous certifications to operate in the community. And in addition to that, the organisation has to work according to the laws and regulations set by the government through the medical board. Some of these requirements include;  

An application form will have to be filed to establish the Houston Memorial Breast cancer Rehabilitation Center as a charitable organisation. This will be important since it will notify all the critical government agencies of incorporating the organisation. Secondly, a federal tax identification number will be obtained. Thus, an account will be established where the business will direct all or some of its funding. A board of directors will have to be identified and explained in the management and organisation section. Finally, a volunteer program will be initiated to allow the community to assist in helping the organisation. Following these requirements will allow the Houston Memorial Breast cancer Rehabilitation Center to meet all the essential needs of a non-profit organisation. Thus, operating under its line of business with permission from the government. 

The above requirements are necessary to assist the Houston Memorial Breast cancer Rehabilitation Center to operate legally. Thus, in this case, the last thing would be to have the organisation shut down for any illegal activity. This aspect would taint the excellent reputation that the business would be working hard to achieve. In addition to that, the organisation will be working using its core values to ensure that the primary objectives are met and thus staying on the right side of the law. These requirements will keep the organisation operating steadily as it offers services to the program’s beneficiaries and the community.  

The target population, in this case, have the duty of applying for the program. The organisation, in turn, will perform its task of shortlisting qualified individuals. Yet on the same account, the Houston Memorial Breast cancer Rehabilitation Center will maintain its operation following the legal requirements. An evaluation will assess how the organisation has managed itself concerning the needs of the law and its guiding philosophy. Adequate adherence to the requirements will make the Houston Memorial Breast cancer Rehabilitation Center a better record with the law. The potential donors and contributors to the charitable event will be encouraged to put in more to assist the Houston Memorial Breast cancer Rehabilitation Center in realising its primary objective. In this case, funding, operations by law, and evaluation of services are among the critical aspect that the Houston Memorial Breast cancer Rehabilitation Center will have to consider under the operational plan. They all drive towards one common goal: to allow the organisation to perform its duties, thus meeting its objective.  

Organisation and Management

The Houston Memorial Breast cancer Rehabilitation Center will rely on the leadership to maintain most of its operations and offer direction to the organisation. The management organisation is essential since the administration will be filled with individuals with a clue or idea of what is expected of them. Employing professionals will be the crucial aspect of the organisation as the business objectives have to be met to stay operational. The organisation will rely on leadership to manage its operations in the community and for quality service. This aspect, in turn, will allow the Houston Memorial Breast cancer Rehabilitation Center to grow and fulfil some of its core values (McSween, 2018).  

A hierarchical management structure will be employed since the different authority levels will be linked vertically. This implies that there will be a top position that will go all the way down to the minor management position. This aspect assists the Houston Memorial Breast cancer Rehabilitation Center in managing a different part of its organisation. Among the leadership positions to be filled include; the board of directors, the executive staff, managerial staff, and the administrative staff. The management hierarchy will give each team and individual a clear role to play and, in this case, encourage accountability by every member of the staff, thus fulfilling core values such as integrity and responsibility for the Houston Memorial Breast cancer Rehabilitation Center. This is a simple management structure that quickly grows with the organisation and thus expected to grow with the organisation’s needs with time.

Board of Directors

Board of Directors

It is essential for the Houston Memorial Breast cancer Rehabilitation Center, a non-profit startup centre, to have a solid organisational structure. The structure will be built using the board of directors. The board is the organisation’s governing body since all the individuals are responsible for overseeing all the operations conducted by the organisation. In this case, significant donors can fill up the board of directors since they will also play a key role in directing the organisation. Hence, manage the funds that they provided to the Houston Memorial Breast cancer Rehabilitation Center. In this case, the board will be divided into four categories that include; 

The program committee will be a section of the board that will oversee all the activities in the programs section, however, since the Houston Memorial Breast cancer Rehabilitation Center is a non-profit startup organisation. There will be few programs, including the free-cost program, that will assist in choosing beneficiaries to the charity.  

  • Fundraising Committee

This is the section that will deal majorly with the donating aspect of the organisation. Any fundraising event will be overseen by individuals in this section of the board. Some of the donors who are members of the committee must seek other sources of funding to assist in their course. This committee will be strictly linked with the budgeting and financing committee since both committees will have one purpose: acquiring and managing funds for the Houston Memorial Breast cancer Rehabilitation Center. 

  • Budgeting and Finance Committee

This section of the board will consist mainly of individuals responsible for overseeing the organisation’s financing. This aspect will include how the Houston Memorial Breast cancer Rehabilitation Center funds its operations. A constant watch of the financing aspect has to be employed since the organisation wants to fulfil its goal of being transparent. The budgeting and finance committee will also oversee the financial part of the organisation. This will allow them to report to the fundraising committee on the amount needed to run the organisation (Niu, 2019).

  • Nominating Committee 

This section of the board acts as part of the Houston Memorial Breast cancer Rehabilitation Center’s corporate governance. This committee will examine the board of directors and their expertise allowing the board to have a sensitive direction.

The Executive Staff

The committee will appoint the administrative staff after a thorough interviewing session. The executive team will be responsible for the daily operations of the organisation. The position that will be filled in this section will be the executive director. Since the Houston Memorial Breast cancer Rehabilitation Center will be using the hierarchical management structure after the board of directors, the administrative staff will be second in leadership.

  • The executive director 

The executive director will be responsible for overseeing all the departments while they work towards the common goal of fulfilling the organisation’s objectives. They will be playing a motivational role in which the executive director will motivate their junior staff, including the managerial staff and the administrative staff.

Managerial Staff

The managerial staff is responsible for handling and managing daily operations. The administrative staff meets with the executive team to analyse the critical aspect of the business. Hence, in this case, the managerial staff will be meeting with the executive director to discuss important parts of the Houston Memorial Breast cancer Rehabilitation Center. The administrative staff is second to the executive team, and they at times act as deputies to the executive staff. This aspect means that they, at times, can step in to fill the role of the executive team in case of the absence of the senior staff. Their duties range from hiring employees to the formation of programs that oversee the management of the organisation. In the Houston Memorial Breast cancer Rehabilitation Center case, the managerial staff will be responsible for controlling the free-care program.

Additionally, they will also be granted the ability to come up with new programs for the organisation. Another essential role would be setting the treatment schedule for the program beneficiaries. This treatment program will be delivered upon consultation with the oncologist on the various ways the beneficiaries can be treated. The managerial staff employed include; the Development Director, Program Manager, and Human Resource.

  • The Development Director 

The Houston Memorial Breast cancer Rehabilitation Center will need to have numerous strategies to implement for its operations. In this case, the development director will be responsible for developing and implementing strategic plans that will efficiently raise money for the organisation. They will be closely linked with the fundraising committee since part of the job description will oversee the fundraising.  

  • Program Manager  

The program manager will be responsible for the articulation of the program’s strategy and its objectives. They will be responsible for managing and implementing different programs run by the Houston Memorial Breast cancer Rehabilitation Center. The program manager must define a list of projects that the organisation should conduct. In other words, they will be responsible for creating a schedule of activities for the organisation. 

  • Human Resource Manager 

The human resource manager will be responsible for coordinating the administration of the Houston Memorial Breast cancer Rehabilitation Center. They additionally oversee the hiring and employment of new staff and consult with the top executive on strategic planning. Finally, the human resource manager will act as the link between the management and the employees. The human resource manager additionally is essential to the organisation based on employee control. The human resource manager is known to play the role of employee control officer. In this case, all employees will present their issues to the human resource manager, and they may include conflicts. The human resource manager has to calm clashes since their primary responsibility would be to manage the welfare of the employees. They also will organise employee retreats that will educate them on workplace conduct.  

Administrative Staff

This level will be filled with entry-level positions, and their primary role will be to assist the executive and managerial staff in their duties. The administrative staff will be filed with employees such as the executive assistant, secretary, and administrative assistant. As indicated in the chart above, the administrative staff has been joined together. This implies that all the three available spots for the administrative staff can be done by one post in most instances. For instance, the secretary can perform the duties of the assistant executive and the other way around.  

  • Executive assistant, secretary, and Administrative assistant

The Executive Assistant, secretary, and Administrative assistant make up the junior staff in the organisation, and their role will be to assist the senior team in their daily activities. They may be in different positions, but they all perform the same function, which will be to do clerical tasks. They include making phone calls, setting meetings, accepting visitors, and setting the daily schedule for the executives. An additional aspect of their role is that they all can be grouped into one position, the secretary. However, the Executive Assistant, secretary, and Administrative assistant Houston Memorial Breast cancer Rehabilitation Center aim to have at least one of these positions filled for a start. As the organisation moves forward, other junior staff can be employed. 

Below the administrative staff will be the organisation’s employees, and in this case, the Houston Memorial Breast cancer Rehabilitation Center will start with a few teams. They will range from oncologists to subordinate staff like cleaners and security guards. All these personnel will be essential in running the organisation, thus ensuring the smooth running of the organisation. All the individuals responsible for the Houston Memorial Breast cancer Rehabilitation Center’s operations will have the organisation’s objective. Additionally, they will have the core values at their disposal to know what is expected of them.  

Expected advantages to Houston Memorial Breast cancer Rehabilitation Center’s structure

  • Clear Line of Authority 

The hierarchy used will create an excellent line of authority, allowing a transparent allocation of duties from the management to the subordinate staff. There will be no confusion about the responsibilities of each team, and in this case, even the board of directors will also understand their roles and what is needed of them. This clear stipulation or function will allow the Houston Memorial Breast cancer Rehabilitation Center to operate efficiently as parts will be defined. Thus, making it easy to achieve the organisation’s primary objectives. Having this aspect will also be necessary during conflicts as decisions by the senior stall will not be opposed by the junior staff (Sophie, 2019).

  • Communication 

With the hierarchy, communication will be a practical aspect since junior staff can consult with the senior team in case of any problem. In case of any instruction, the communication will be efficiently passed down from top to bottom. The bottom line to this aspect is that a clear communication channel gives a clear understanding of information. This will make the Houston Memorial Breast cancer Rehabilitation Center operate efficiently in its daily activities. In addition to that, every department will have good relations and allow aspects such as creativity to be expected in the organisation since the executive director has close communication with the program manager. They can receive clear advice on leadership, conserving any aspect of their post, thus enhancing leadership.

  • Clear results 

Categorising each employee make their roles clear and defined, and this makes each staff know what is expected of them. This aspect also translates to the outcomes, and each department will have clear roles, and thus, accountability will be an aspect that will be boosted. The results will be categorised into the different management levels and therefore allow explicit knowledge of expected outcomes. The Houston Memorial Breast cancer Rehabilitation Center will have evaluations from time to time to gauge the performance of each staff in the operations of the organisation.  

Expected disadvantages to Houston Memorial Breast cancer Rehabilitation Center’s structure

  • Isolation 

This is one aspect that may affect the structure, and in this case, the grouping of individuals will make them feel isolated from other departments. Thus, as opposed to enhancing activities, this problem could make specific departments put their agendas ahead of different departments, additionally, ahead of the Houston Memorial Breast cancer Rehabilitation Center. To avoid this problem, there will be regular interdepartmental meetings that will allow each department to participate in the grouped developmental program. Hence, slowly reduce the chance of having an isolated department in the organisation.

  • Centralized power 

Based on the hierarchical structure, there is also a predicted centralisation of power. This will make the top staff have more control over the junior team, thus creating an imbalance in the structure’s orientation. Hence, in this case, where balance is supposed to be restored by the top management. The Houston Memorial Breast cancer Rehabilitation Center will have senior management being the cause of problems in the organisation. To curb this situation, the organisation will also allow the board of directors to have access to the junior staff, thus allowing direct communication while breaking the hierarchical monotony once in a bit. This aspect will keep the top management in check as they go about their business in serving the organisation. 

  • Endless red tape 

As the structure grows, so does the bureaucratic levels, thus slowing things down for the organisation. It will then take a long time for information to move up the channel, thus slowing the operations of the Houston Memorial Breast cancer Rehabilitation Center. Bureaucracy, in this case, would be a damaging aspect of the organisation’s performance. Hence, it would be easy if the chain of command is broken from time to time to manage the organisation. For instance, the human resource manager should have access to all departments. Thus, any communication can be passed to them, ensuring that the growth of the management structure doesn’t affect the Houston Memorial Breast cancer Rehabilitation Center.

Financial Plan

Financing is an essential aspect of the Houston Memorial Breast cancer Rehabilitation Center. Since it will be critical that the management operates with a steady funding source to realise the organisation’s needs. Since the Houston Memorial Breast cancer Rehabilitation Center is a non-profit startup centre, the organisation will need projected figures to assist in financing the starting operations of the business. To begin with, the location of the organisation and the buildings will be secured through foundation funding after a proposal was presented to the board of directors. However, the budget will need to cater for equipment and other costs of running the organisation for some time.

     The entire budgeting of the prices is diverted towards the current world market procedures; since it is a health institution, related centres exist globally. These platforms provide highways of approximations. For example, foundational incorporation fee, fixed assets, website launching fee, software launching, equipment and appliances and overhead cost. However, other prices involve prediction pledges in support from other organisations, such as non-governmental and governmental organisations, which include expenses like; insurance, licence, and permit budgets.

Startup Expenses and Capitalization

To begin the organisation, there were legal requirements, and with them came the costs required to meet the legal requirements. The startup expectances required include; 

  • Foundation incorporation fee: $1725 
  • Insurance, license and permits budget: $25,000 
  • Amount needed for fixed assets such as ass (Land, Building and vital machines): $5,000,000
  • Cost of Website launching: $1600
  • Purchase of software (Accounting software and project management software): $45,000
  • Equipment and Appliances: $1,500,000
  • Overhead Cost (1-2-year period): $300,000
  • Staff Sourcing process: $20,000
  • Funding events: $150,000
  • Additional Expenditure (promotions and community outreach): $15,000

This startup cost makes the organisation need about $7,000,000 in initial funding to source the expenses that will officially open the organisation. The startup expense is tricky since it will be critical that the organisation receives adequate funding. Hence, assist the Houston Memorial Breast cancer Rehabilitation Center to fulfil its intended objective  

Expense Amount
Foundation incorporation fee $1,725
Insurance, license and permits budget $25,000
Amount needed for fixed assets $5,000,000
Cost of Website launching $1,600
Purchase of software $45,000
Equipment and Appliances $1,500,000
Overhead Cost $300,000
Staff Sourcing process $20,000
Funding events $150,000
Additional Expenditure $15,000
Total $7,058,325

Fundraising plan

Fundraising plan

The board of directors will devise different means in which they can access the initial expense of the business, which will be though;

  • Grants 
  • Board Members Donations 
  • Fundraising Events 

These sources will give the Houston Memorial Breast cancer Rehabilitation Center the amount needed to start up breast cancer treatment to beneficiaries of the free-care program. Since the organization is a non-profit startup centre, the board has to start on a small scale allowing the organizational activities to grow. Thus, with time, the process will develop. In addition to that, the organization will also consider hiring and appointing a few managerial leaders relative to the scale of operations, which implies that on a start, only a few individuals will get to benefit from the free-care program. The organization will additionally partner with other institutions that will play a positive role in assisting the financing of the Houston Memorial Breast cancer Rehabilitation Center. Institutions like schools and other medical centres will support the organization, which will help in financing activities.

Additionally, getting an insurance cover will help the organization secure its equipment from risks such as theft and fire. The startup expense is essential to the organization since it will dictate if the Houston Memorial Breast cancer Rehabilitation Center will be successful or not additionally. The organization is also expected to generate some revenue from some of its operations that include Exhibitions, sponsorship deals, and finally, renting of training facilities.  

Funding Gaps

A funding gap is a prevalent aspect in organizations, and this term refers to the amount needed to fund the operation. The operation must be ongoing but not currently supported in cash but is covered by an investment venture. In this case, grants will work as funding gaps, which in this case, donations may not be available but through pledges made by donors at a particular time. Funding gaps also occur when there is not enough money to fund the future operations of the organization. Since the Houston Memorial Breast cancer Rehabilitation Center will be in its early stages, it makes the organization vulnerable to funding gaps. 

The organization will need additional investors who will cover additional capital through debt financing and equity to counter this issue. This will push the startup cost of the organization to $8,000,000, allowing extra costs to remain as opposed to having no money for funding. 

Potential Surplus

This is a financial situation with additional costs in the finance of a project. In this case, the Houston Memorial Breast cancer Rehabilitation Center will have extra money after the startup expenses have been used in starting the organization. Therefore, additional or surplus funds will be applied in other vital aspects of the organization that will assist in the operation. For instance, the Houston Memorial Breast cancer Rehabilitation Center will have the surplus funds placed in the overhead cost account that will oversee the process of business for a minimum of about a year. 

Additional costs are the opposite of a funding gap. In this case, the Houston Memorial Breast cancer Rehabilitation Center will avoid a funding gap by allowing different investors into the board. Thus, creating room for a potential surplus of funds can be allocated to other areas (Overhead cost). This aspect will make the organization be able to fund its project. Additionally, allow the Houston Memorial Breast cancer Rehabilitation Center to add more tasks into its activities to achieve its primary target.  

The application of a financial plan will assist the Houston Memorial Breast cancer Rehabilitation Center in understanding the direction it is to take. During the scheduled evaluations, the management can figure out whether the short-term goals of the organizations are being met. A secure funding source(s) is the first and most important aspect of the organizational startup process. With that aspect secured, the Houston Memorial Breast cancer Rehabilitation Center can also thin of outer avenues to acquire the funding that includes; 

  • Community fundraising 
  • Grants 
  • Other fundraising events   

The above three aspects will assist the Houston Memorial Breast cancer Rehabilitation Center in providing additional financing for its program. In the marketing plan section, one of the opportunities that will potentially present itself to the organization is the potential support from the community through online platforms. The Houston Memorial Breast cancer Rehabilitation Center could use this avenue to seek financial help from the district. First, the community has to understand the course of the organization, which in this case, the Houston Memorial Breast cancer Rehabilitation Center has to spend some of the startup funds to educate and provide knowledge. In turn, people will know what exactly we at Houston Memorial Breast cancer Rehabilitation Center will be doing and the impact that will result from the organisation’s operations. 

Projected Financial Status

The Houston Memorial Breast cancer Rehabilitation Center is expected to be fully operational after a year of preparation. With the aspect of construction taking up much of the time. However, while in this process, the organization will take its time to campaign to the public and inform them of the services they will expect to see very soon. They were staring with the community nearby and extending to the far reaches of Texas state. The state government will also play a significant role in allowing the organization to set camps at different places to sensitise people to the services offered through brochures and pamphlets. All the expenses in this activity will be catered for using the initial startup costs granted to the organization.

 The Houston Memorial Breast cancer Rehabilitation Center is projected to have a steady operation after a year of construction and installation of equipment. The amount provided will also cover the initial operation cost for about a year while the business will be in its initial stage. The first program is expected to become a success that will allow more funding and donation from the board of directors. Additionally, gather more support from the community through an online platform will be necessary since the organization used part of the startup funding to set a website for the organization.   

An additional expectation is that the Houston Memorial Breast cancer Rehabilitation Center will have added financial support due to the projected effective leadership. This aspect will be attributed to the management structure set to grow with the organization as time goes by. With effective leadership, the financial management of the company through the board will be effective. This aspect will allow the Houston Memorial Breast cancer Rehabilitation Center to perform better, thus gaining more financial resources. 

The financial aspect of the organization is critical since financing will be of help in running the operations of the business. The management and the board have the task of establishing ways to secure funding that will aid the program. Additionally, other activities will be conducted by the Houston Memorial Breast cancer Rehabilitation Center. Non-profit organizations require a continuous source of funding that will assist in running operations. This constant source would constitute the board. In turn, the board would play a significant role in sourcing funding from outside sources that may come in donations and grants into the Houston Memorial Breast cancer Rehabilitation Center. If the organization is to have a steady and reliable source of funding, the organisations’ objectives would be realized quite early than expected. This aspect will be beneficial to the community and the Houston Memorial Breast cancer Rehabilitation Center. 

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