Executive Summary
We provide storage services by providing a space equipped for storage as a complete and equipped warehouse with multiple temperatures according to the type of storage required. These services help factories, companies, or emerging projects obtain a suitable space or place for storage. The warehouse can be customised according to their needs or according to the quality of their products.
It is a platform that provides flexible warehousing and inventory management solutions on demand. So that it meets your storage needs in multiple geographic locations, whenever you need it, and in quantity you want.
The services provided are distinguished by the availability of a variety of storage options according to the client’s needs, as follows:
- Dry
- Ambient 21 – 25 c
- Chilled 0-15 c
- Frozen -18 c
Also, the service request is presented quickly and effectively to ensure flexibility in the request, as it uses a specific web page upon submission.
On the other hand, the products receive careful care according to the type of product.
This project was chosen due to the services provided that are not widespread in the Western Region, with help to companies and others who need storage and do not have equipped warehouses.
The type of work (legal form) that I have chosen for this work is only working at present and work with employees affiliated to me because what this project needs is employees to perform various tasks of the project tasks. I do not need someone who shares his experience and plays a fundamental role in the project.
Because I want to start in the western region and then grow and expand.
Among the sources of commercial advice and support available for my work are from the financial side. The feasibility study raises funds and compensates the capital and the following commitments or loans to start implementation. From the real estate side, I need consultations in the appropriate locations for storage, whether near or far from the places of factories and companies.
This project requires a capital of , and total start-up costs,
According to the feasibility study, a tie in revenues and expenses is expected after the first year of work and the start of the operation, and then this work will start to reap profits.
Whereas, according to future expectations of annual profits, a profit would be obtained due to the collective agreements of the value of.
Business Aims and Objective
The main objective of this project is to meet the needs of business owners to obtain storage space for an inventory of products securely, at an affordable cost, and with ease of access.
Ease of access provides easy access to inventory and the ability to ship quickly.
Technology
An effective inventory tracking system is a primary goal of the inventory warehousing process. This includes tracking inventory.
The Right Temperature
Provide multiple temperature options to suit your stored products.
Increase the Turnover Rate
The longer the inventory period, the greater the revenue due to the interest paid on credit used for preservation, safety, and inventory management.
Audit and Quality
Increasing regular stock checks helps detect spoiled, incorrectly shipped orders and lost inventory that can harm other products.
Safety
The more warehouse space, the inventory you store, and the personnel, the more likely a workplace accident will occur. And the presence of cameras helps increase security, and adding fire extinguishing tools is very important, and a security expert, and a professional safety inspector, to make sure that your warehouse and distribution facility is safe and secure.
Mission and Vision
Mission
To provide our customers with distinguished logistical services with the best prices and the best quality standards in storage throughout the Western Region in Saudi Arabia and facilitate their access to stocks and secure them appropriately.
Vision
To be the most competitive logistics service provider across the Kingdom of Saudi Arabia.
Team Structure and Responsibilities
To ensure smooth operation, safe storage of inventory and materials, and better customer services, the warehouse will have several levels of staff. This will comprise a top, middle and bottom level staff (De Bono et al., 2008).
Director of Operations
The primary duty of the director of operations is to analyse operations data and set policies that increase efficiency in the handling of materials and labour in the warehouse. The director will also be responsible for examining sales and setting long-term goals as well as pricing strategy.
Managers
Warehouse managers will be tasked with the responsibility of overseeing all the operations of the warehouse. In this regard, they will conduct periodic inventory counts and check records to ascertain that security procedures are followed in storing the warehouse equipment and inventory. Further, they will manage other junior employees in the entity.
Warehouse Coordinators
These employees will be responsible for coordinating the distribution cycle in the warehouse. This will entail ordering the leading logistics and storage activities, including the movement of material and inventory between shipping and the warehouse and collection by customers.
Warehouse Clerks
Their primary duty is to receive, store and carry out inventory distribution according to customers’ orders. Further, warehouse clerks are responsible for ensuring safe unloading and storage of inventory without damages.
The Business Environment
As mentioned, the proposed warehouse will be set up in Saudi Arabia. By applying the SWOT and PESTEL models, this section reviews the warehouse’s internal and external business environment.
Strengths
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Opportunities
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Weaknesses
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Threats
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The project will succeed when a significant emphasis is put on utilizing its strengths and opportunities to override its weaknesses and overcome the threats. For instance, inadequate flexibility in pricing may be overcome by setting flat prices that attract more customers.
PESTEL Analysis
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Political Factors
Since the warehouse will operate in a Saudi Arabian market, its political environment is expected to impact its operations significantly. For instance, the country experiences trade regulations and sanctions to some extent that would affect customer loyalty and trust. Further, there are substantial political risks related to regulating the consumer goods sector, bureaucracy and interference of business by the government.
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Economic Factors
Regarding economic factors such as growth rate, consumer spending, and exchange rates, Saudi Arabia is considered a favourable business environment. The country boasts of low labour costs, high-quality infrastructure, low unemployment rates and a skilled workforce that would increase the efficiency of service delivery in the warehouse (Rahman, 2014). Even though there are high inflation rates and discretionary income, the warehouse is expected to overcome these threats.
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Social Factors
The high context culture in Saudi Arabia will significantly contribute to the enhancement of good business-customer relationships that in turn increases profitability for the proposed warehouse. Skills, levels of education and entrepreneurial spirit have hugely increased in the recent past; hence, creating a suitable environment for businesses to thrive.
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Technological Factors
The Middle East is known to be one of the fast-technology adopting regions globally – an aspect that creates more opportunities for new businesses such as the proposed warehouse (Rahman, 2014). For instance, automation of warehouse operations is a game-changer in increasing efficiency and customer service.
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Environmental Factors
Green energy and safer ways of carrying out business practices are the primary focus in the contemporary world. Before entering the market, the firm will carefully evaluate the set environmental standards, such as laws regulating waste disposal, and ensure compliance.
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Legal Factors
The proposed business ensures strict compliance to the existing legal framework, including consumer protection, health and safety law, employment law and data protection, among others.
Marketing Section/Plan
As part of the steps preceding the establishment of the proposed warehouse, I have conducted significant research on the nature of the Saudi Arabian market where it will operate. First, Saudi Arabia has a large population, which translates to vast numbers of consumers and users of warehouse services. Secondly, the region has significantly grown in the recent past about domestic and international trade and local entrepreneurship.
4Ps of the Marketing Mix
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Product (or Service)
In the current proposed project, the firm will provide logistic and storage services in the warehouse. It will leverage its strengths and opportunities highlighted, such as economies of scale and high gross margin, to increase its profitability and competitiveness in the warehousing industry.
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Price
The warehouse will also leverage on pricing strategy to increase its customer loyalty and market share. For instance, research on prices offered by competitors will be conducted in addition to setting consumer-sensitive prices to attract more customers.
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Place
As mentioned, the warehouse will be established in Saudi Arabia. However, the nature of warehouse operation is that it has a broad scope of customers it can serve. Therefore, it will be open to business with local and international business people who need warehousing services. A strategic location will be selected to ensure efficiency and customer satisfaction.
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Promotion
The firm will utilize various promotion and advertising strategies to create awareness. For instance, in the current era of social media, it will seek to increase its online presence through different social media platforms such as Facebook, Instagram, Pinterest and YouTube. Both print and electronic media will be used to market its operations.
Finance Section/Plan
To set up the proposed warehouse, an estimate of $ 50,000 will be required. The start-up cost will cover the most critical equipment needed to run the warehouse, such as pallet jacks, dock seals and shelters, dock boards and plates, bumpers, integrated dock levellers, wheel chocks and others. The primary sources of capital for the business will include the owner’s savings, loans and grants, and partnerships (Comelli, Fenies & Tchernev, 2008). In the first year of operation, the financial forecast is set at $30,000. Inventory forecasting will be used to fulfil future customer orders and provide data to the firm.
Conclusion
This report has reviewed a business proposal for the establishment of a warehouse in Saudi Arabia. Through the integration of modern warehousing technology, the firm aims at providing exceptional, efficient and high-quality services to its customers. It will leverage the dynamic nature of the Saudi Arabian market and the lack of stiff competition to increase profitability. Indeed, through strategic marketing, suitable investment and effective management, the firm will increase its customer base locally and internationally.